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Department: Marketing

Marketing Specialist

Location:

New York, NY

This position reports to the CRO and will be responsible for all marketing duties for the firm. This includes but is not limited to social media, blog posting, community outreach, special events, and more.

Responsibilities:

Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

Collaborate with other internal teams (e.g. delivery and sales) to develop and monitor strategic marketing initiatives

  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Responsible for following up with customers for reviews and increasing our internet presence.
  • Responsible for making sure we have consistent blog content published. 
  • Responsible for increasing inbound leads.

Qualifications

  • Degree in business administration, marketing, communications, or a related field
  • 2-5 years of experience in marketing
  • Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Experience with SEO
  • Experience with Pardot (our email marketing rool()
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