Overview

The Northeast Iowa Food Bank distributes nutritious food and grocery products to 150 nonprofit organizations and programs that help families and individuals with food assistance. For 40 years, the Food Bank has alleviated hunger and provided nutrition education through its programs.

Challenges

NEIFB was struggling to scale their revenue engine without a functional CRM. Partner and volunteer experience was disjointed and prone to human error. They were also struggling to develop relationships with donors without a centralized CRM.

Solution

SalesForce was implemented for NEIFB. Plative created a Salesforce solution to tie all constituent groups into one complete picture based around Nonprofit Success Pack and Pardot. Several of the clients existing tools including VolunteerHub and DonorBox were also integrated.

Outcome

NEIFB has a 360 degree view of their neighbors – constituents, volunteers, agencies and partners. They now have supercharged fundraising through enabling powerful marketing automation and letter generation that allowed personal relationships at scale.

Technologies

  • Salesforce NPSP
  • Pardot
  • Donorbox
  • Nintex Drawloop

 

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