Company Overview

The Northeast Iowa Food Bank distributes nutritious food and grocery products to 150 nonprofit organizations and programs that help families and individuals with food assistance. For 40 years, the Food Bank has alleviated hunger and provided nutrition education through its programs.


  • NEIFB was struggling to scale its revenue engine without a functional donor CRM
  • Partner and volunteer experience was disjointed and prone to human error
  • They were struggling to track relationships with donors

Solution Overview

  • Plative created a Salesforce solution to tie all constituent groups into one complete picture based on Nonprofit Cloud and Salesforce Pardot
  • Several tools including VolunteerHub, DonorBox, Nintex, and Pardot were all integrated into Nonprofit Cloud for an all-in-one source of truth


  • NEIFB was able to achieve a 360-degree view of their constituents, volunteers, agencies, partners, and donors
  • Fundraising increased with the added automation of letter generation that allowed for follow-up and personal relationship building at scale


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