Salesforce Real Estate Investment Trusts: Unifying Acquisitions, Development, Asset Management, and Investor Relations

About

Red Stone Equity Partners is a leading real estate investment firm specializing in the syndication of Low Income Housing Tax Credits and Renewable Energy Tax Credits to facilitate the development of affordable multifamily housing communities and renewable energy projects.

Business Case

Red Stone was using Smartsheet and proprietary back-end systems for managing acquisitions, asset management, development, and project management. They were looking for a central source of truth for all business processes and eliminating the use of disparate systems. 

Solution 

Red Stone turned to Salesforce and Plative to implement Salesforce Sales Cloud. This allowed them to streamline processes across acquisitions, development, and asset management with respect to managing acquisitions pipelines, project tracking, investors, funds, and marketing initiatives. Nintex was implemented as a simple, automated document generation tool for investor reports and pitch decks. Plative also built a custom integration with their backend system. 

Outcomes 

Salesforce provided a clean line of sight into regional performance across various geographies and improved communication and collaboration within business development, acquisitions, and investor relations. It streamlined and automated business processes and created a central source of truth for all their data.