Virtus Investment Partners provides investment management products and services to individuals and institutions. They operate a multi-manager asset management business, comprising a number of individual affiliated managers, each with a distinct investment style, autonomous investment process and individual brand.


Virtus leveraged a legacy SalesPage CRM which lacked functionality in terms of user experience, reporting, marketing capabilities, mobile ease of use, and limited platform flexibility for configuration.


Plative worked with Virtus to create and execute upon a firm-wide Salesforce roadmap. Starting with Retail Distribution, a Salesforce CRM was deployed to be used by Wholesalers (internal and external) to manage their respective territories and accounts within. Integrations to key data sources were configured to present Virtus users with sales transaction data to summarize performance across regions, national accounts, and rep territories.


 The newly introduced Salesforce environment allowed for the Retail Distribution teams (internal and external wholesalers) to better collaborate, manage territories, forecast, and make decisions based on data.


  • Salesforce Sales Cloud
  • Salesforce Shield
  • Custom Integrations


  • Post link copied to clipboard!
Want to supercharge your capabilities?

Get in touch with a Plative consultant that specializes in Asset Management today.